Unfortunately, many companies build a fantastic website, but don’t plan how they’re going to get prospective customers to view it! MC2 can develop an on-going search engine strategy for clients, to assist in developing an effective internet presence and generating more traffic to the website. Just building and owning a website isn’t enough! - you need to make sure people can easily find it. Unfortunately, many companies build a fantastic website, but don’t plan how they’re going to get prospective customers to view it! MC2 can develop a bespoke online marketing strategy using search engine optimisation, search engine submission/strategy, emarketing and sponsored linking strategies to ensure your prospects find your website. Just building and owning a website isn’t enough! - you need to make sure people can easily find it. Search Optimisation (SEO) - the first stage is to optimise the site to give it the ability to appear higher on the search results listings. When creating a website, MC2 always optimise the pages to a basic level, although advanced and tailored optimisation can be applied should the clients have specific marketing needs. Sponsored Linking Strategy (SLS) - Sponsored linking is a quick solution to gaining positioning on the search engines. Many site managers choose to manage their sponsored links themselves but find this to be very time consuming and thus employ MC2 to manage their sponsored links strategy to the level they require. Search Submissions (SES) & Strategy - Many people are wrongly advised as to how to deal with search engines and search registries, which can result in their site being ignored or even ‘black-listed’ by registry engines. MC2 understand all the different rules and regulations for all the different registries and search engine, and therefore ensure you optimise your search strategy. Email Marketing - Email newsletters and E-zines are an effective way to keep in contact with existing or new clients. However the newly introduced regulations on ‘spam’ email has made this somewhat of a minefield. MC2 can help you develop an effective and ongoing email marketing strategy and whilst ensuring you stay within the law!
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