New Media Development Agency

Internet Development | Multimedia Development | Online Marketing

• Home
• About MC Squared
  • History
  • Ethos and Approach
  • Contact MC Squared
  • News and Newsletter
  • Product and Services
  • Clients and Case Studies
  • Accreditations & Associations
• Products & Services
  • Internet Development
    • Domain Strategy & Registration
    • Election Campaigns & Candidatess
    • Online Marketing
      • Email Marketing
        • Email Campaigns
        • Email Stationary/Design
      • Google Adwords Vouchers & Trials
      • Search Engine Marketing
        • SEO - Search Engine Optimistation
        • SES - Search Engine Submission
        • PPC - Pay-Per-Click & Sponsored Linking
    • Web Design/Develoment
      • eCommerce & eBusiness
      • Microsites & Minisites
      • Online Surveys
      • Internet Development
      • Internet & Rich Media
      • Web Analysis & Performance
      • Web Design
      • Web Hosting
    • Web Hosting
  • Multimedia
    • CBT - Computer Based Training
    • CD/DVD Business Card
    • DVD Development
    • Interactive Terminals/Kiosks
    • Visual Presentation
  • Online Marketing
    • Email Marketing
      • Email Campaigns
      • Email Stationary/Design
    • Google Adwords Vouchers & Trials
    • Search Engine Marketing
      • SEO - Search Engine Optimistation
      • SES - Search Engine Submission
      • PPC - Pay-Per-Click & Sponsored Linking
  • Other New Media Services
    • Joint Venture Projects
    • New Media Audits & Consultancy
    • Video Production & Editing
    • White Label Development
• Applications of New Media
  • Advertising
  • Commerce & Sales
  • Communication
  • Election Campaign
  • Impact
  • Innovation
  • Marketing
  • New Venture
  • Promotion & Promoting
  • Raise Awareness
  • Reducing Costs
  • (Market) Research
  • Training
• Aims & Objectives
  • Clients New Media, We Cant Provide
  • Company/Organisation Promotion
  • Election Campaign
  • Event Promotion
  • Explaining The Product/Service
  • Getting Online
  • Have We Wisely in New Media
  • Highlighting Product/Service Benefits
  • Impact at an Event/Exhibition
  • Increasing Web Traffic
  • Keep Market & Customers Informed
  • Launching a New Product/Service
  • Market/Customer Understanding
  • Minimising cost of Getting Online
  • New Web Idea/Project/Venture
  • Promoting a Product/Service/Offer
  • Raising Company Profile
  • Raising Product/Service Profile
  • Reduce Promotional Materials & Costs
  • Selling Online
  • Team Training and Awareness
  • Trying Google Adwords Voucher
• Help and Advice
  • Online Marketing
  • Internet & Web Development
  • Multimedia Development
  • Glossary
  • Useful Links & Resources
• Contact MC Squared

Microsites and Mini-Sites from MC2 New Media

In launching a new product or service, promoting an event or even launching a special promotion, the internet can be a valuable marketing tool. However, promoting something specific may result in the logistics of expanding and/or restructuring an existing website, and also time delays can affect such a targeted market.

'Micro-sites' will assist in negating such problems through the development of specific, product-focused marketing tools without disturbing any established online presence.

A 'micro-site' is a website developed to target one particular product, service or campaign. The applications for 'Micro-sites' are wide and varied - they can be utilised for capturing marketing information, offering new product information and samples, enhance brand awareness, generate targeted sales enquiries, or promote a limited seasonal offer.

Larger companies and organisations choose to deploy 'micro-sites' for each of their products/services in order to promote each product individually whether this be down to a specific style or to maximise specific market coverage.

'Micro-sites' may also be used by smaller companies, organisations and individuals to 'test the water' - to analyse whether the internet will benefit them as a marketing tool in terms of their own individual targets and objectives, thus minimsing costs where cashflow and budget may be restricted.

Targeted 'micro-sites' also benefit the user/customer in providing accurate and relevant information, enabling them to make an informed buying decision, reducing attrition rates and enhancing customer retention.